Ssestell’s logo includes the word "SSESTEEL" and in the lower right corner is "Thép Úc”. The entire logo is defined by two distinct colors : purple and golden red. Associated with the word " STEEL ", the color purple derives from its previous logo and represents several key brand’s personalities such as " Compassion " , “ Environment-friendly ”& “Humanism”. Golden Red color generates similar meanings to character "A" – “Power”, “Breakout” & in the new logo of Thep Viet Uc , and it covers the rest of the entire logo. This could be considered as the symbolic color for the “power of the corporation, the breakout performance and the consistent burning flame of Thep Viet Uc’s culture”.