Brand Story

Authenticity

Vinausteel and Ssesteel are two businesses derived from Australia, Australian investors in which prestige and precision underlie the corporate culture.Vinausteel and Ssesteel always put the prestige at first and that has been being appreciated by our partners, our customers and our employees.

Master

Vinausteel and Ssesteel has entered into Vietnamese market in the early of Doi Moi era (Vinausteel established in 1994, Ssesteel established in 1997). People who has been working at Vinausteel and Ssesteel are expert in the steel industry, we know production technologies inside out; we are creative, dare to accept challenges and dare to take responsibility. From the early days of operation, we have mastered the production line with modern technology that imported from the leading industrial countries, we have inherited a professional management style from our parent company in Australia.

Compassion

Vinausteel and Ssesteel has entered into Vietnamese market in the early of Doi Moi era (Vinausteel established in 1994, Ssesteel established in 1997). People who has been working at Vinausteel and Ssesteel are expert in the steel industry, we know production technologies inside out; we are creative, dare to accept challenges and dare to take responsibility. From the early days of operation, we have mastered the production line with modern technology that imported from the leading industrial countries, we have inherited a professional management style from our parent company in Australia.

Vinausteel’s logo

From "Vinausteel" is capitalized to "VINAUSTEEL" and defined by blue as the dominant color (lighter than the blue of the old logo), that present the "Authenticity". The word "A" is designed solid with the Golden Red that symbolize the two red hot steel to express "the Masters"; especilly the word "A" is stylized to put the two words "Vietnam" and "Australia" on-line. Below the word "Vinausteel" is "THÉP VIỆT ÚC” that is smaller in the blue color meaning faith and persistence.

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Old logo
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New logo
SSESteel's Logo
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Old logo
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New logo

Ssestell’s logo includes the word "SSESTEEL" and in the lower right corner is "Thép Úc”. The entire logo is defined by two distinct colors : purple and golden red. Associated with the word " STEEL ", the color purple derives from its previous logo and represents several key brand’s personalities such as " Compassion " , “ Environment-friendly ”& “Humanism”. Golden Red color generates similar meanings to character "A" – “Power”, “Breakout” & in the new logo of Thep Viet Uc , and it covers the rest of the entire logo. This could be considered as the symbolic color for the “power of the corporation, the breakout performance and the consistent burning flame of Thep Viet Uc’s culture”.

Mascot

Kangaroo, Australia's mascot, is also the symbol of the two companies have been changed in form and color. Mascot is recently defined by Golden red color, the color is not only related to the red hot steel, but also represents mining industry of Australia. The mascot is defined by 2 main parts as Kangaroo and skyline. The Kangaroo is leaping forward as going across skyline meaning constantly moving forward in which conform to the philosophy of Vinausteel and Ssesteel which are “being always " creative, always improving the production processes and quality to create the best products for our customers. \"

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Old logo
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New logo
Slogan
"PROSPERITY IN STEEL, SUSTAINABILITY IN FUTURE"
While "Lộc trong thép” - “Prosperity in steel” has a strong attachment to the Vinausteel and Ssesteel since operated, the phrase “Vững Tương lai" - ”Sustainability in Future” has been adding recently to be a message: "Lộc trong thép, vững Tương lai". That's a commitment, a promise, an affirmation of Vinausteel and Ssesteel to the customers: with prosperity in steel, we desire to bring you a sustainable future.